The Following pictures are pictures of the Kroger store on Howell mill road. Looking from outside, there is an open space for parking area just in front of the store. The store is a food and pharmacy one without any display of its products when looking from the outside: you can only see the big sign, "Food & Pharmacy." There are a few windows through which nothing is displayed. Thus, customers do not see what is inside. Entering the store, customers face so many different signs. Some of them show what is in each isle but most of them remind the customer that here is a place to save money. Beside the section signs, there are balloons and also other guiding signs near each isle appealing to the customer by saying that in this isle you can, for example, save 30% (off the regular price). Price-reduced items are placed on the top of each isle with big sign showing their prices. Notably, store is arranged in a way that more routinely needed items like milk, bread etc. are placed in the corners of the store to make customers pass all other isles to reach them. The store has a vast, big box space with recently changed decoration and florescent lighting in a bright and colorful atmosphere that evokes a sense of neatness and beauty. Moreover, different floor colors guide the customers about different parts of the store which offer different goods. To sum up, the store is designed in a way to assure the costumers that it is a place for saving and thus encourages them to buy goods.
Why do think there's more emphasis on savings than on quality?
ReplyDeleteMeanwhile, how, exactly, is this grocery store a big-box store? I'm willing to be convinced, but the big-box store is a new category, the grocery store a familiar one.